The market for pest control services has expanded manifold in the last few years. More commercial & residential customers are willing to hire professional pest control companies for their premises and properties. If yours is a local pest control service, it’s time that you consider spending on enhancing digital presence and brand value. Marketing for pest control companies doesn’t have to be about big budgets. Many companies, especially local exterminators, have their own reservations about spending on paid marketing. There’s one point of getting started that can fit most budgets – SEO.
Why should pest control companies use SEO?
Search Engine Optimization, or SEO, is one of the four cornerstones of online marketing, along with PPC, social media marketing, and online reputation management. SEO has many advantages for small and local businesses, including pest control companies. Firstly, you don’t have to spend a fortune on SEO. Your pest control company can get the best SEO services for a fixed monthly budget. Secondly, SEO brings organic traffic to websites. The leads generated from SEO are more likely to convert. In fact, when you are just testing online marketing, SEO is a good way to understand how marketing works. Thirdly, SEO brings organic online exposure. When customers find your pest control company for local searches, they are more likely to trust your business.
How to get started?
It is important to understand that SEO and online marketing requires expertise. As a pest control company, you know your market, but a reliable agency can help you get online branding and exposure. Hiring an in-house team of SEO or marketing experts may not be economically feasible for pest control companies that have operations within a specific area. Outsourcing to a known agency can help in getting started with SEO without a massive investment right away.
Finding an agency
Not all SEO companies have experience in the pest control niche, and that’s something worth checking. Find a company that knows your business model, has worked with other exterminators and pest control services, and get a free initial website evaluation. If the same agency can handle other tasks, such as PPC and social media marketing, it is always an advantage. Ask the agency if your website needs attention. At some point, you may have to consider redesigning the website to make more SEO-friendly.
Check for top agencies for pest control SEO services and ask for estimates. Make sure that you don’t select one for the price alone.