How To Draw Black Friday Consumers

Black Friday, or the day after Thanksgiving in the United States, is one of the most happening shopping days of the year. It comes just as many people begin their December holiday shopping, so retailers are wise to make the most out of this opportunity. One way that businesses can do this is by advertising to those who are most likely to purchase items on Black Friday. Here are some of the many ways that businesses can draw those lucrative Black Friday customers into their stores.

Consider Technology

Many people do their holiday shopping via their phones or another mobile device. Because of this, it is important for advertisers to consider mobile platforms when reaching out to customers. For example, a webpage with lots of pictures and text may be slow to load on a smartphone, leading the customer away from the clunky website on their mobile device. Companies cannot afford to lose this business, so they should consider how they use technology and use their technical know-how to their benefit.

If you are a company that has a lot of customers that browse your products on the internet and order online, you might consider developing an app that people can easily use on their smartphones. Always think about your audience when considering which platform to use to deliver your products to the public.


There are many companies vying for the business of customers on Black Friday and throughout the holiday season. Because of this, it is important that companies have a strategy to gain the interest of customers around Thanksgiving. Black Friday strategies should revolve around getting customers interested in the products or services that you are selling. Some common advertising strategies include:

  • Knowing your audience, so that you can better speak to them about a specific product or service
  • Being aware of the days and times that your customers are most likely to read a promotional email or another form of advertisement
  • Using data to evaluate which advertisements people read the most and what to continue doing on your business journey

Advertising can be difficult. For instance, sending too many emails or putting out too many print campaigns can turn customers off and lead them to be annoyed and ignore you. However, a well-planned advertisement campaign can do a lot of good, especially on a big shopping day around the holidays. People who shop on Black Friday generally go to many different establishments, so you want to draw their attention to your business as effectively as possible.

Appeal to Customers

While it is crucial to advertise and draw customers to your establishment, it is equally important to make your shopping experience pleasant and memorable. Black Friday can be stressful for many people, so it might be a good idea to have something like a customer loyalty reward where older customers have a better chance of scoring a wanted item or getting a better deal on that item.

If you are a primarily online retailer, you might consider offering deals to people if they subscribe to your newsletter or some other form of online advertising. When customers have a good experience, they are more likely to frequent your business, whether it is a brick-and-mortar establishment or one that does more retailing online.


If you are a business that is concerned with your Black Friday sales, it is essential that you look at how well you are doing during that occasion. Black Friday only happens once a year, so make the most out of that and examine what you are doing right and what you can improve on.

Companies should capitalize on their sales when they can, whether they do business primarily around a holiday like Thanksgiving or Christmas, or during a season like spring or summer. Fortunately, there are many ways that businesses can draw customers in on events like the shopping extravaganza that is Black Friday.