You might have heard about search engine optimisation or SEO, but it is very likely that you don’t completely understand exactly what it is. It is a digital marketing tool that is designed to propel your business to the top of the popular search engine rankings. Being at the top or near the top of the rankings provides many benefits for your online business. Customers assume that if you are at the top or close to it, then you must be one of the best at what you do and you can be trusted. Customers will automatically assume this and you don’t have to spend a great deal of money in order to convince them. Even if the customer doesn’t click on your particular business website, the name of your company will stick in the back of their mind and when it comes to looking for a specific product or service the next time, there is a very high likelihood that they will click on your website.
Businesses that have made the change and have embraced search engine optimisation and everything that it has to offer have been quoted as saying, ‘we got a 2.5x revenue increase with King Kong’ and all of this happened in a very short space of time. Just over two times your normal revenue is a big increase from just one method of digital marketing, so just imagine if you incorporated all of the digital marketing tools into your digital marketing strategy. Clearly, you need to make sure that you make the effort when choosing the right SEO service provider for your business. To help you understand better the benefits of search engine optimisation, here are some examples.
* It creates a better user experience – Just having a business website is not sufficient, because it needs to be user friendly and your customers need to be able to navigate around it easily. It is all about maximising the user experience and this means that you need to provide potential customers with the information that they need and any supporting items like photographs or videos. By doing this you are adding to a better customer experience and this should result in a lot more clicks through your website, increases in real leads, better brand awareness and a much higher conversion rate. These are just some of the things that search engine optimisation can do for your search rankings.
* It builds brand credibility – As previously mentioned before, search engine optimisation will allow your business to rank at the top of the popular search engines, and this will give customers an indication of how popular your business is and how many other prospective customers have looked at the website as well. Being at the bottom of the search engine rankings is not good for your business and people might wrongfully assume that you are not a key player in the particular industry that you are involved in. This gives the wrong first impression about your business and it is one that you might not be able to come back from.
Search engine optimisation can really transform your business and actually increase your profits overnight. You just need to trust that it is the right thing for your business.