Digital marketing is the ongoing process of teaching consumers what they want to know, influencing people’s opinions, and converting surfers into buyers. It is quite a complicated process when linking the different services together, but, well worth it because, it has the ability to be multi-channelled, fully integrated and can reach people almost anywhere, at any time. You can advertise to people via their favourite podcast, TV, YouTube, social media, basically, anyone that has a TV, and, or an Internet connection with an Internet ready device is a potential buyer.
Always pay attention to local search engine optimisation (SEO)
Let’s assume that you’ve depleted your marketing budget by attempting to reach customers all over the country or, even the world! (It’s easily done when getting carried away, which is why you might want to use Bangkok’s leading SEO supplier to manage things for you). As time goes by and, the more digital marketing activities you get involved with, you could lose sight of how much traffic and conversions have been generated on the back of local searches. Sometimes, when looking to broaden our horizons, what is right in front of our nose can be overlooked
You’ll be assessing lots of stats so, to get you in the right frame of mind, here are some data points to keep in mind when it comes to the importance of local searches:
- Within 24 hours, 88 percent of mobile searches for local businesses call or visit the business.
- 78 percent of location-based mobile searches result in a purchase offline.
- Roughly 46% of all Google searches are for local information.
- Over the last two years, searches for “near me” or “close by” have increased by more than 900 percent.
- Mobile devices will have an impact on more than $1.4 trillion in local sales by the end of 2021.
SEO is a long-term investment
If you are using a digital marketing agency that is any good, they should enrol you or at least suggest that you enrol onto an SEO training program. You might be asking yourself why, especially if you are paying a company for digital marketing services, they will of course be doing the hard work,but it is important that you know and understand the basics.
It can take months before you see any real results like, your website on page one of the search results., all the way fromsetting up your keyword strategy, acquiring high-quality backlinks, and establishing strong referring domains. In some cases, depending upon what industry you are in, it can take up to six months, so, having some patience, understanding and faith in the system will come in really useful.
Make sure you are mobile ready
According to some studies, nearly every adult owns a smartphone, over 80%, in fact so, if your website is not optimized for all mobile platforms, you will be missing out on a large proportion of your potential customer base. Your mobile optimisation must also be reviewed regularly and updated as necessary, browser updates and other software revisions may affect how your site appears and more importantly, whether or not people can still use it.