Search advertising helps to boost brand awareness, drive traffic, and increase revenue. Organic search traffic comes from SEO strategies, which take time, effort, and persistence. Paid search traffic is almost immediate because it is seen on the first Google search result page. Paid search is better for the quickest results, while organic search is good for those considering the most cost-effective results.
Pay-per-click or PPC is a paid advertising form, where you have to pay a tiny fee every time a user clicks on your ads. Rather than spending cash on estimated impressions, you will pay only for traffic generated from these ads. Businesses can have total control over their ad campaign budget and performance. Popular platforms for PPC ads are Google Ads, Facebook Ads, and Microsoft Advertising. Nevertheless, in terms of search volume and options Google is an invaluable search engine for a PPC campaign.
The professionals at Busy Fox SEO Gold Coast Agency have been helping businesses in their digital marketing goals. The pros offer a traffic-driven solution to your social media management and search engine marketing. You can plan any type of PPC campaign including search engine ad, display ad, social media ad, remarketing ad, or Google shopping.
Potential benefits of paid search or PPC ads in marketing
PPC ad campaigns have the potential to gain more traffic, increase revenue, and help a business grow. Some potential benefits of PPC ad campaign in marketing are –
Directs traffic instantly to your website
Organic marketing needs many SEO efforts to gain visibility on Google’s first page, while PPC ad slots are already present there. Website ranking via organic search using keywords takes months but for instant results, PPC is the best solution.
Works well with SEO
Impressions and conversions from PPC and SEO have the same audience. They work harmonious. PPC insights can give SEO precise target keywords. SEO keyword strategy can be tested first in PPC before obliging to long-term SEO tactics. You gain a comprehensive keywords overview in PPC, as there are no restrictions in the keyword search. These can be fed directly in the organic search marketing for optimizing keywords, headlines, and metadata.
Reaches target customers cost-effectively
With PPC, marketers have full control of their ad placements, targets, and budget. Scale up the budget of effective ads and eliminate the ones performing poorly. In PPC, the marketer must pay only when someone clicks on the ad and visits your site. PPC ad campaign can be stopped anytime like when your site is struggling with downtime.
Easy to measure and track
Google Analytics tool allows to measure and track the Google Ads. You can see details about the performance, clicks, impressions, and conversions of every ad group. Reports are available instantly, which helps to calculate the campaign performance and a chance to enhance your strategy.
Focused and targeted
You can choose target customers based on keywords, age, location, interest, etc. You can even create multiple ads to target every kind of customer in a different way. Test different ads and use the one that performs best.
Unlike SEO, PPC ads can quickly join and bid. There is no need to take time and plan. You can launch it instantly with the right keywords, ad text, and budget.
PPC has proven to be reliable and profitable for those organizations looking for quick website traffic and conversion.