E-commerce has picked up immensely and immeasurably, which has benefited millions of small and big vendors across the globe in establishing a thriving business. However, buyers nowadays are cautious, and they go ahead with the purchase online only after seeing the reviews. In these times, where the value of e-commerce continues to grow in the year 2025, Amazon remains the undisputed king as an online platform for shopping.
So, when millions of buyers are relying on reviews to guide purchasing decisions, it would be right to say that yes, Amazon reviews are relevant even today for business doers. It becomes the sellers’ obligation to amplify visibility, boost social proof, and dominate rankings. However, one may not achieve such desirous results with a clean hand; one might have to adopt methods Amazon does not condone. This is where discussions published on blackhatworld can come in handy.
But, the question here is whether you can manipulate reviews for your business’s good because of the concerns around account bans. With so much misinformation and fear spread across, one may feel that they do not need Amazon reviews.
This is why it is imperative to understand why Amazon reviews matter.
Why Reviews Still Matter (More Than Ever)?
Amazon follows an A9 algorithm to rank the products, which depends heavily on product reviews. This furthermore encompasses organic keyword rankings, Best Seller badge eligibility, Conversion rate optimization, Amazon’s Choice designation, star ratings for the products, and so on. In short, the more positive, verified, and recent reviews you have, the more visibility and trust you earn on Amazon. So, if you are not getting enough reviews and that too the ones praising your product, you might not earn.
Worry no more as the black hat world can help you know the loopholes and guide you on manipulating reviews so that your product gets the visibility it deserves, especially as a newcomer in the competitive market.
